Bookr App

Bookr is a fantasy sports mobile app built around stat-based player-prop parlays, giving users the ability to combine 2–6 individual wagers into a single, high-reward bet. The goal was to design a more exciting and dynamic fantasy sports experience that appeals to both casual fans and experienced bettors alike.

I was responsible for translating complex betting mechanics into a clean, approachable user experience optimized for engagement and repeat play.

Approach & Insights
To create a product aligned with real user needs, we led in-depth research, combining qualitative interviews and behavioral data to surface patterns in engagement, motivations, and friction points.